The Garden Hub is an online community and e-commerce platform for gardening enthusiasts seeking help and advice on all things flora.

We wanted to create a strong, vibrant and memorable logo for this new brand. We decided to use the ‘Bee’ as the main brand marque. Not only are bees essential to a healthy garden and ecosystem in general, but they are social creatures, living in vast communities and working together. This was the perfect graphic representation for the brand.

The logo was set against a vibrant yellow background creating a fresh and memorable brand identity, which stands out from the usual greens and stereotypical gardening imagery used by many within the industry.