Netax provides classroom and online seminars for tax and accounting professionals. They approached xHeight as they wanted to undergo a complete brand revamp including a new logo, brand identity and campaign launch across press and online.

Coined ‘The new CPD on the block’, Netax wanted a look and feel that was fresh and modern which represents them as a company.

We created a logo that was clean and bold, with the ‘x’ of ‘Netax’ representing a percentage sign, which developed into a graphic device which has been used to create interesting shapes and hold imagery and photography within their marketing material.

The final brand identity, along with the online and offline marketing collateral, strikes the balance between trust and professionalism, whilst at the same time having big stand out against their more traditional counterparts within the industry.