Reicon, a building contractor based in Surrey, approached xHeight as they had big ambitions for their brand, but with a brand presence that was lacking. They were looking for something much more robust and engaging that would attract their ideal clients.

We wanted to create a visual identity that better reflected the client’s vision, and move away from all of the usual stereotypes associated with building contractors, such as roofs and bricks. The dynamic truss was born! We integrated this into the ‘R’ of the new Reicon logo and complemented with clean, simple typography, and then rolled this out to vehicle wraps and merchandise.